About L.A. Ward Writer
Fiction Writer
I alway have several projects in the works. My stories start with big ideas that I can't wait to ruminate. I never see just two sides to a story; I see many sides, and I want to explore them all.
The novel is my favorite form, because I want to devote time and space to characters and their problems.
A lot of people like to start their day with a word game or puzzle. I admit, I get bored with games easily - I want to get back to my stories. Those are the problems I am keen to solve, every day.
SEO Content/BlogWriter
I have been writing content for website since, well, the beginning of websites. (Well, the mid-90s, anyway.) I was orchestrating marketing campaigns for small businesses, theatrical productions, and my own projects long before social media came about. But, while I like to keep everything I've learned in my back pocket, I never stop learning new skills.
I love researching topics for my books, and I love researching topics for blog articles, as well, with particular interest and expertise in the wellness space.
I've written 100s of articles for physicians, acupuncturists, fitness coaches, yoga studios, weight management programs.
I am currently the Marketing Manager at a well-known health food store in Los Angeles and maintain a regular health blog and social media account.
Site Content
Detail your services
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Announce coming events
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Display real testimonials
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Promote current deals
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Share the big news
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Display their FAQs
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.